This section provides information on the Child Safety at Home: Mission Possible communications campaign aimed at parents and child-carers of children aged 0-4 years old in Mackay and Mount Isa, Queensland.
Child Safety at Home: Mission Possible is designed to assist parents in minimising preventable injuries by staying ahead of their children through helping to discover potential trouble spots in and around the home (which is where most child injuries occur). This will be achieved by raising community awareness that child injury can be prevented and is not an inevitable part of growing up. In fact, there are simple steps that can be taken to make homes safer for children aged 0-4 years who are going through one of the fastest and riskiest developmental phases of their whole lives.
Highlighting injuries in children (including burns and scalds, poisonings, falls, near drownings and slow driveway run-overs) is important because these injuries can have many lasting effects such as disability and disfigurement which can impair a child's development and future wellbeing as well as add significant stress to the immediate family and carers.
The key messages of Child Safety at Home: Mission Possible are:
Supporting the television and radio advertising is the Mission Possible Home Safety Checklist which uses a series of simple YES/NO questions to help you identify any potential hazards in each room of your home and in the yard. The Checklist also offers immediate and simple advice on how you can make your home safer. Use the Checklist to assess your home and play your part in Child Safety at Home: Mission Possible.
More information
Child Safety at Home: Mission Possible includes a television and a radio advertisement. To view the advertisements visit the Media page. For more detailed advice on any child injury prevention issue please see the Links page.
Any comments on Child Safety at Home: Mission Possible?
If you would like to provide any responses to Child Safety at Home: Mission Possible then please fill out our feedback survey or email any thoughts you have on child injury prevention and safety promotion.