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The Child Safety at Home: Mission Possible communications campaign uses a range of mass media to reach parents and carers. The campaign is based on a twist of the popular "Mission Impossible" movie series and incorporates a similar music theme that together promote child safety at home as being "Mission Possible".
A 45 second television advertisement was developed to raise awareness of three frequently occurring and serious child injuries, as well as highlighting practical changes that parents and carers can make at home. Three different families are featured, emphasising the diverse nature of our community. The advertisement finishes with a call for action by parents and carers to download and complete the Home Safety Checklist.
A radio advertisement was also produced which reinforced the key messages of child safety at home and included a call to action by encouraging listeners to download and complete the Home Safety Checklist.
An A3 poster was also producted to reinforce the key campaign messages as well as highlighing further access to the Home Safety Checklist.
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