Now that you have done the creative thinking and planning process in Phase 2 Think and plan and should have written a collaborative plan that clearly identifies what needs to be achieved, who is responsible, how will it occur, where will it occur and when will it occur. Phase 3, is about putting all that work and planning into action.
This Phase of implementation is essential to achieving the goal and objectives of your project/program (i.e. your project/program outcomes and impacts depend on your implementation).
A trial and learning approach provides the optimal means of implementation given that each community is unique and consequently there is no one-way of implementation.
Often the evidence of what works identifies 'what' to do but does not identify the 'how' of making it happen. Hence, there maybe a need for trialling on a small scale what the evidence identifies works in relation to child injury prevention to ensure that implementation is suited to the local context.
From injury prevention theory and practice, implementation of child injury prevention in general should use a collaborative, systematic and multifaceted approach.
Underpinned by the evidence and theory with concurrent assessment of potential risks/barriers and opportunities/enablers, your project/program will benefit from ongoing communication externally with the community and internally with key stakeholders.
Additionally, the following questions identify important considerations to support effective implementation of child injury prevention:
As you develop your project/program message, materials and strategies (or alternatively you may be using existing materials developed by someone else) they will need to be tested with those that they are aimed at (known as the target group) prior to widespread use.
This is known as formative evaluation or pilot testing. This is important to:
You can use a number of methods to test before you act including:
Initially, it may seem too difficult to address child injury and its prevention in its entirety, consequently it maybe useful to:
You and your project/program team will need to assess any opportunities that may assist in progressing the goal and objectives of your work. Working with flexibility will allow for exploration of opportunities as they arise (e.g. review of provision of antenatal classes by midwives, plans to build a display home). You and/or your project/program team will need to assess if any opportunities that arise against local resource availability and the scope of the project/program and seriously consider if the opportunity will:
Implementation is an essential element of project management.
Key considerations include:
To check that you are doing in Phase 3 what you said you planned for in Phase 2 you will need to set up a process to monitor the implementation of the project/program, this is known as process evaluation.
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