How do we keep the work going?
Sustainability refers to the continuation of project/program strategies or the project/program itself beyond the life of the initial work to continue ongoing progress towards original goals and objectives [16, 95]. Sustainability can also be referred to as maintenance.
Planning to make the project/program and/or its strategies last commences at the beginning of the planning phase [16]. There are four main reasons why sustainability is important [95]:
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projects/programs that are sustained can maintain their effect over a long period of time [
95]
-
there is a lag period of around three to ten years from the beginning of the project/program to the time when change can be seen in population health [
95]
-
investment is lost when a project/program is not sustained [
95]
-
the stop and start nature of projects can make the community feel disillusioned which may prevent future involvement [
95].
Sustainability can be considered at a number of levels, including:
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awareness, for example: the number of people who have heard of the project/program [
96]
-
influence, for example: the number of people who felt that the project/program influenced them in some way [
96]
-
routine or practices, for example: the aspects of the project/program which have become a part of an organisation's routine practices [
96]
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skills, for example: community members and stakeholders have the knowledge, skills and experience to undertake falls prevention activities (increased community capacity) [
22]
-
structures, for example: organisational and environmental structures such as local government action plans and ramps and hand rails in public places [
22]
-
networks, for example: the number of working groups or committees committed to continuing the project/program [
22]
-
products, for example: products to help reduce falls such as safer shoes [
22]
-
services, for example: physical activity programs that focus on balance and strength [
22]
-
policy, for example: organisations and government departments that include falls prevention and healthy active ageing as a part of their policies [
95]
-
investment, for example: other groups and organisations making a tangible investment in the project/program [
95]
-
ownership, for example: the degree that project/program participants and key stakeholders feel that they own the project/program [
95]
-
resources, for example: the use of community financial, human and infrastructure resources to continue the project/program [
95]. Also the ongoing availability of resources developed, such as brochures, web links, self assessments tools.
Some suggested steps to improve sustainability include:
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to minimise the longer term reliance/dependence on external funding providers
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match the delivery of the project/program with the core role or mission of the organisation [
94]
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integrate strategies into the context of existing systems, structures and services [
16]
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formalise into policy and procedures and integrate falls prevention strategies into the core business of organisations, where appropriate
-
provide stakeholders with supportive training and education
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take a partnership approach of defined and shared roles, responsibilities and resources
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document concrete project/program impact and outcomes [
94]
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market the project/program's worth effectively, for example: promote the impact it is having for older people and with health professionals [
16]
-
gain project/program visibility through effective marketing eg. inform the public about the project/program through newsletters [
16]
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avoid the reliance/dependence on a temporarily employed project officer
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be informed by an advisory group made up of key stakeholders and the target group [
94]
-
ensure projects/programs meet community needs [
94]
-
have a champion who provides strong leadership with charisma, skills and dedication can keep the project/program going until they become core routine practice [
94].
To plan your evaluation, refer to the evaluation planning worksheet and the list of evaluation tools.
The only aspects of a project/program worth sustaining are those that are effective [95]. Therefore, it is important to test the strategies to determine if they are effective, feasible and acceptable to the target group in the real world before efforts are made to make these strategies a part of the ongoing routine and practice in organisations.
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