Skip links and keyboard navigation

Find your happy healthy

The Find your happy healthy campaign is an extension of the overall Healthier. Happier. social marketing activity, designed to inform Queenslanders that being healthy is achievable, and that it can be happy!

The issue

Overweight and obesity are major public health issues in Queensland. Currently 64% of Queensland adults are overweight or obese, and about 33% don'’'t even realise it.

The campaign

The overarching goal of all Healthier. Happier. social marketing activities is to improve the health of Queenslanders by motivating them to adopt healthier lifestyle choices in their day-to-day life. The Find your happy healthy campaign informs Queenslanders that small changes to being healthy is achievable and it can make a difference to one's health and wellbeing

The campaign encourages people to work out what they love, make sure it's healthy, and do more of it.

A dedicated section has been added to the Healthier. Happier. website on happy healthy habits. It is interactive and allows visitors to select some of the healthy habits they like doing, then provides them with more tips and ideas on how to make it more fun and enjoyable.

The campaign will be seen across TV, press, digital and social from October 2018 until May 2019.

Target audience

Queensland male and females, aged 45-65 who are interested in a healthier lifestyle.

Campaign resources

Find your happy healthy launch 30 second

Transcript: Find your happy healthy launch 30 second video

Voice over: Healthy is usually about don’t do this, can’t do that, should do this.

But healthy doesn’t have to be hard!

Healthy can be happy!

Less cross, and more fit.

More love, and less handles.

Less ‘sour grapes’, more ‘full of beans’.

Work out what you love, make sure it's healthy, and do more of it.

Find out how easy it can be at healthier.qld.gov.au

Authorised by the Queensland Government, Brisbane.

Find your happy healthy regional 15 second

Transcript: Find your happy healthy regional 15 second video

The hill near your house getting steeper?

Are your clothes shrinking?

Is your ‘dad bod’ a ‘sad bod’?

If so find your happy healthy.

Authorised by the Queensland Government, Brisbane.

Find your happy healthy metro 15 second

Transcript Find your happy healthy metro 15 second video

We won’t make you wear lycra…

…spout inspirational quotes

…or say 'journey'.

But you will need to have fun.

So, find your happy healthy.

Authorised by the Queensland Government, Brisbane

Last updated: 26 July 2019