Vaccination matters - Childhood influenza immunisation
The Childhood influenza immunisation campaign is an extension of the Vaccination Matters campaign. It encourages parents to immunise their babies and young children (six months to less than five years of age) against Influenza.
Influenza (the flu) can lead to serious complications and even death, particularly in high-risk groups such as young children. Children under five years of age have some of the highest rates of the flu and associated complications and it causes the most hospital admissions of children under five years of age. Children also contribute greatly to the spread of the flu in the community.
Annual vaccination continues to be the best way to prevent the spread of the flu.
After 2017 seeing the worst flu season in recent years, Queensland Health announced a new free vaccination program for all Queensland children from six months to less than five years of age.
The National Immunisation Program (NIP) funds influenza vaccine for any individual over 6 months of age with medical conditions predisposing them to severe influenza and also funds influenza vaccine to Aboriginal and Torres Strait Islander children 6 months to less than five years of age.
In 2018 the state-funded influenza vaccination program extends eligibility to all Queensland children six months to less than five years for the first time.
The campaign: Childhood influenza immunisation
Queensland Health's statewide childhood influenza immunisation campaign is part of the overall Vaccination Matters campaign family, encouraging parents to get their children aged six months to less than five years vaccinated against the flu.
The campaign aims to increase awareness that:
- children under five have the highest rate of the flu, causing the most hospitalisations of all vaccine preventable diseases
- the vaccine is now free; and
- an annual vaccination is the best form of protection against the flu.
The campaign includes print, out of home, digital and social media and showcases children under five sharing personal experiences of symptoms and how they feel when sick with the flu. It then prompts parents to make an appointment for their children’s vaccination.
Campaign materials are available for download for GPs, councils, immunisation service providers, childcare centres and anyone who would like to promote the campaign messages.
The VacciDate app has also recently undergone some updates to enhance users experience across all mobile devices and software systems.
Visit the Vaccination matters website.
- Queensland parents and carers of babies and children aged 6 months to less than 5 years
- Download key campaign resources below.
- If you would like further information about this campaign or these resources please Email us
Out of Home Posters
- A4 Poster – My head really hurt
- Shopalite Poster – I was hot then shivering all over
- Shopalive Poster – My whole body was ouchy
- Full page - My head really hurt
- Full page – I was hot then shivering all over
- Full page – Spew came out my nose
- Full page – I couldn’t even play
- Half page - I was hot then shivering all over
Static Digital Banners
- My Head really hurt
- I was hot then shivering all over
- Spew came out my nose
- My whole body was ouchy
- I couldn’t even play
15 Second Videos
- My Whole body was ouchy: https://youtu.be/cJ5Zas6tLeM
- Spew came out my nose: https://youtu.be/ahuiIEHWk0A
- My head really hurt: https://youtu.be/0ew1nmeycsk
- I Couldn’t even play: https://youtu.be/SyZjmkbg3I8
- I was shivering all over: https://youtu.be/0rCqZ9AdHRY
6 Second Videos
- I coughed and coughed and coughed: https://youtu.be/dWPpffGMeKY
- I vomit and vomit: https://youtu.be/HQGQ0WlFWd0
- I was shivering all over: https://youtu.be/KJ7ior6qb9M
- My head really hurt: https://youtu.be/55E-1hVyeRI
- My whole body hurt: https://youtu.be/dIne3KHWhyA