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Vaccination matters - Childhood influenza immunisation

The Childhood influenza immunisation campaign is an extension of the Vaccination Matters campaign. It encourages parents to immunise their babies and young children (six months to less than five years of age) against Influenza.

The issue

Influenza (the flu) can lead to serious complications and even death, particularly in high-risk groups such as young children. Children under five years of age have some of the highest rates of the flu and associated complications and it causes the most hospital admissions of children under five years of age. Children also contribute greatly to the spread of the flu in the community.

Annual vaccination continues to be the best way to prevent the spread of the flu.

After 2017 seeing the worst flu season in recent years, Queensland Health announced a new free vaccination program for all Queensland children from six months to less than five years of age. 

The National Immunisation Program (NIP) funds influenza vaccine for any individual over 6 months of age with medical conditions predisposing them to severe influenza and also funds influenza vaccine to Aboriginal and Torres Strait Islander children 6 months to less than five years of age. 

In 2018 the state-funded influenza vaccination program extends eligibility to all Queensland children six months to less than five years for the first time.

The campaign: Childhood influenza immunisation

Queensland Health's statewide childhood influenza immunisation campaign is part of the overall Vaccination Matters campaign family, encouraging parents to get their children aged six months to less than five years vaccinated against the flu.

The campaign aims to increase awareness that:

  • children under five have the highest rate of the flu, causing the most hospitalisations of all vaccine preventable diseases
  • the vaccine is now free; and
  • an annual vaccination is the best form of protection against the flu.

The campaign includes print, out of home, digital and social media and showcases children under five sharing personal experiences of symptoms and how they feel when sick with the flu. It then prompts parents to make an appointment for their children’s vaccination.

Campaign materials are available for download for GPs, councils, immunisation service providers, childcare centres and anyone who would like to promote the campaign messages.

The VacciDate app has also recently undergone some updates to enhance users experience across all mobile devices and software systems.

Visit the Vaccination matters website.

Target audience

  • Queensland parents and carers of babies and children aged 6 months to less than 5 years

Campaign resources

  • Download key campaign resources below.
  • If you would like further information about this campaign or these resources please Email us


Out of Home Posters

Magazine advertisements

Static Digital Banners

Web Banners

15 Second Videos

6 Second Videos

Last updated: 10 January 2019