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Call to arms - Childhood immunisation influenza

The Childhood Immunisation – influenza campaign is a ‘Call to Arms’ for parents to immunise their children aged 6 months to under 5 years against this year’s flu.

The issue

Influenza (the flu) can lead to serious complications and even death, particularly in high risk groups such as young children. Children under five years of age have some of the highest rates of the flu and associated complications of any group. In fact, flu is the leading cause of hospitalisation of children under five years of age. Children also contribute greatly to the spread of the flu in the community.

Annual vaccination continues to be the best way to prevent the spread of the flu.

The National Immunisation Program (NIP) funds the influenza vaccine for any individual over 6 months of age with medical conditions predisposing them to severe influenza. After 2017 seeing the worst flu season in recent years, in 2018 the state funded influenza vaccination program extended eligibility to all Queensland children six months to less than five years.

The campaign: Call to arms

Queensland Health's statewide 2019 childhood immunisation - influenza campaign ‘Call to arms’ is the second phase of the childhood immunisation – influenza campaign, building upon the success of the first phase ‘kids tell’ which launched with the 2018 flu season. The campaign is part of the overall Vaccination Matters campaign family, encouraging parents to get their children aged six months to less than five years vaccinated against the flu. The campaign aims to increase awareness that:

  • The flu is dangerous for children and is the leading cause of hospitalisations for children under five.
  • the vaccine is safe, free*; and
  • annual vaccination is the best form of protection against the flu.

The campaign includes print, out of home, digital and social media and issues a call to arms for parents to protect their children this flu season by booking an appointment with their GP to immunise them with an annual flu vaccine

Visit the Vaccination matters website.

Target audience

  • Queensland parents and carers of children aged 6 months to less than 5 years

Campaign creative assets

15 Second Videos

6 Second Videos

Further creative assets are available for download. These include:

  • Out of Home posters
  • Magazine full page advertisement
  • Static Digital banners
  • Social videos

Campaign Resources

Campaign resources are available for download for GPs, councils, immunisation service providers, childcare centres and anyone who would like to promote the campaign messages. These include:

  • Posters
  • Static Digital banners
  • Social images and post copy suggestions

More information

If you would like further information about this campaign please Email us.

*Whilst the vaccine is provided free, some GPs may charge a consultation fee.

Last updated: 8 May 2019