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Pregnancy immunisation campaign

The pregnant women immunisation campaign is an extension of the Vaccination Matters campaign. It encourages women to get immunised during pregnancy, to protect themselves and their babies against life-threatening diseases.

The issue

Vaccinations during pregnancy can help protect mum and bub from serious life-threatening diseases. There are two free vaccinations recommended during pregnancy:

  • Whooping cough
  • Influenza

The free whooping cough vaccination is recommended during the third trimester of each pregnancy, preferably between 28 and 32 weeks. It is a combined diptheria, tetanus and whooping cough (pertusis) vaccination. It is safe for mums and bub and will help protect newborns until they are old enough to be vaccinated from 6 weeks of age.

Pregnant women are at higher risk of serious complications from the flu. The free flu vaccine is safe to be given any time during pregnancy but it is recommended women consider the timing of the flu season when booking their vaccination.

The campaign

The pregnancy immunisation campaign encourages pregnant women to get their whooping cough and flu vaccinations to protect their babies from vaccine preventable diseases even before they are born. Campaign messages will be seen across print, digital, social media channels and catch-up TV.

Campaign material is available for downloads by anyone wishing to promote pregnancy vaccinations.

If you would like more information about immunisation during pregnancy or childhood immunisation visit the vaccination matters website.

Target audience

Pregnant women and women planning a pregnancy.

Campaign resources

Posters

Brochures and factsheets

Catch up Television advertisement

Transcript: television advertisement - Pregnant women campaign

FVO: You’re in your third trimester, so you’ve probably picked baby names… and painted the nursery.

But have you vaccinated against whooping cough for this pregnancy?

It’s safe, free and protects your newborn until their 6 week vaccination.

Authorised by the Queensland Government Brisbane.

Catch up Television advertisement

Transcript: television advertisement - Pregnant women campaign – indigenous

FVO: You’re in your third trimester, so you’ve probably picked baby names… and painted the nursery.

But have you vaccinated against whooping cough for this pregnancy?

It’s safe, free and protects your newborn until their 6 week vaccination.

Authorised by the Queensland Government Brisbane.

Last updated: 26 September 2017