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Bowel screening

Both men and women are at risk of developing bowel cancer. But for those aged 50 years and over, the risk increases. That’s why regular screening is recommended with a bowel cancer screening kit, every two years between the ages of 50 and 74 years. If detected early, treatment has up to a 90 per cent success rate.

The issue

Around one in 25 Australians will develop bowel cancer by the age of 75. Bowel cancer can develop before any obvious symptoms, so screening is the best way to ensure early detection. The National Bowel Cancer Screening Program (NBCSP) is a Commonwealth Government initiative that provides a free test kit to eligible men and women to test for early signs of bowel cancer. The program invites all Australians aged between 50 and 74 to screen every two years. Despite the effectiveness of early testing, too many Queenslanders hesitate to get tested with less than half of eligible Queenslanders participating in the free program.

The campaign

The Make No.2 your No.1 priority campaign was introduced in September 2016, features Australian comedian and actor Shane Jacobson shamelessly using humour to encourage everyone who is aged 50 or over to take the time to use the free bowel cancer screening kit. It’s easy to use in the privacy of your own home.

A fourth wave of the campaign can be seen and heard across TV, radio, out-of-home, digital display, search and social media from 19 May – 6 July 2019.

Target audience

Queensland men and women aged 50 – 74 years.

Radio advertisement

Radio advertisement (WAV 8.4MB)

Additional campaign materials

Further creative assets are available for download. These include:

  • Out of home posters
  • A3 poster
  • Full page press ad
  • Brochure
  • Social images
  • Screensavers
  • Feather banners
  • Corflute

Please note: The Bowel Screen Campaign talent agreement expires 28 August 2019.

Last updated: 18 September 2019