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The Department of Health runs strategic communication campaigns for public health in Queensland. Click below to learn more about the campaigns and to download stakeholder resources. If you would like more information, please contact

Vape Truths

The ‘Vape Truths’ campaign aims to increase knowledge and awareness about the health risks of vaping. Featuring Dr Karl Kruszelnicki, the campaign delivers a serious message, backed by scientific facts.

Your Drinking

The ‘Keep an Eye on Your Drinking’ campaign aims to increase knowledge and understanding amongst Queenslanders of the alcohol guidelines, harms of risky drinking and benefits of reducing alcohol consumption.

For the love of

‘For the love of’ is a campaign to drive increased COVID-19 vaccination uptake in Queensland and reminds Queenslanders that vaccination remains the best way to protect yourself, and the things you love, from COVID-19.

Ice Help

The Ice Help campaign provides critical information on how to access help and support, and trusted and factual information about the effects of ice (crystal methamphetamine) in a non-stigmatising manner.

Dear Mind

‘Dear Mind’ is Queensland’s first positive mental health and wellbeing campaign, encouraging Queenslanders to make time for themselves and prioritise their mental wellbeing.

Find your happy healthy

This ‘Healthier. Happier.’ campaign is designed to inform Queenslanders that small changes to being healthy are achievable, and that healthy can be happy! The campaign encourages people to work out what they love, make sure it’s healthy, and do more of it.

Call to Arms

The childhood influenza immunisation campaign ‘Call to Arms’ encourages parents to immunise their babies and young children (aged 6 months to <5 years) annually against the flu.

Quit HQ: Where Quitters Click

Quit HQ is the new one-stop-shop for quit smoking information and support to empower Queenslanders to start their quit smoking journey and help them to quit for good.

Stop the rise of STIs

‘Stop the rise of STIs’ focusses on improving knowledge and awareness around sexual health and encourages young adults who are sexually active to get tested regularly.

Winter sun safety

This ‘Feel Good Facts’ campaign reminds adults to adopt healthy sun safety habits in their daily lives, and be role models to children to help them build healthy lifelong behaviours and practices.

Last updated: 11 August 2022