Breast screening campaign
The One more thing campaign asks Queensland women to do something for themselves and to book a breast screen.
Breast cancer is the most common cancer diagnosed in women and the second highest cause of cancer-related deaths in Queensland women. Queensland women have around a one in eight chance of being diagnosed with breast cancer in their lifetime. Being female and getting older are the biggest risk factors in developing breast cancer with most breast cancers occurring in women aged over 50 (76% of women are diagnosed in this age group).
The most effective proven method of intervention, to reduce death and illness from breast cancer, is through regular screening. Finding breast cancer early reduces the chances of dying from the disease and can simplify treatment and reduce recovery time. In 2014-2015, the participation rate of women aged 50 – 74 years was 57%. High update and regular participation in the program is critical for screening to be successful in reducing deaths from breast cancer.
The One more thing campaign first introduced on Mother's Day in 2017, features family members and friends encouraging the women in their lives to book a breast screen. A must if you’re aged between 50 and 74, every two years. It’s fast, free, friendly and female.
The campaign is in market April – July 2018 and will be carried across digital, social, out-of-home, newspapers and magazines. To find out more about breast screening and to book an appointment, visit BreastScreen Queensland.
Queensland women aged 50-74 years
- A4 bathroom poster (PDF 235 kB)
- Shopping centre panel (PDF 4533 kB)
- Digital shopping centre panel version 1 (JPG 1186 kB)
- Digital shopping centre panel version 2 (JPG 910 kB)
- Baby Bug banner version 1 – campaign creative (PDF 4355 kB)
- Baby Bug banner version 2 – generic (PDF 690 kB)
- Large banner version 1 – campaign creative (PDF 3749 kB)
- Large banner version 2 - generic (PDF 604 kB)
- Sister at park (JPG 13066 kB)
- Lunch friends (JPG 13931 kB)
- Grandchildren (JPG 9149 kB)
- Exercise group - portrait (JPG 11115 kB)
- Exercise group - landscape (JPG 17930 kB)
Please note: The Breast Screen Campaign talent agreement expires on 14 May 2020.