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Breast screening campaign

Age is the best indicator of risk, with over 76% of all breast cancer occurring in women aged over 50. ‘One more thing’ is a new campaign that encourages women aged 50 – 74 to book a breast screen and to rescreen, every two years.

The issue

Breast cancer is the most common cancer diagnosed in women and the second highest cause of cancer-related deaths in Queensland women. Queensland women have around a one in eight chance of being diagnosed with breast cancer in their lifetime.

The most effective proven method of intervention, to reduce death and illness from breast cancer, is through regular screening of women aged between 50 and 74. Finding breast cancer early reduces the chances of dying from the disease and can simplify treatment and reduce recovery time. With the help of early detection, the five year breast cancer survival rate has increased to 90%.

The campaign

A new Queensland Health campaign is calling on family members and friends to encourage the women in their lives to book a breast screen. Minister for Health and Ambulance Services Cameron Dick said the ‘One more thing’ campaign asks Queensland women to do something for themselves. “It’s important to have a conversation with your loved ones and prioritise regular health checks, particularly for breast cancer” Mr Dick said.

A breast screen only takes 30 minutes and is a must for women aged between 50 and 74. It’s fast, free, friendly and female.

The campaign is carried across online, out-of-home, newspapers and magazines. To find out more about breast screening and to book an appointment, visit

Target audience

Queensland women aged 50 – 74 years

Campaign resources

A4 Posters



Pull-up banners

Online video

30 second video:

60 second video:

Transcripts embedded

Hero images

Digital display


Presentation Template

Please note: The Breast Screen Campaign talent agreement expires on 14 May 2019.

Last updated: 28 June 2017