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Breast screening campaign

The One more thing campaign asks Queensland women to do something for themselves and to book a breast screen.

The issue

Breast cancer is the most common cancer diagnosed in women and the second highest cause of cancer-related deaths in Queensland women. Queensland women have around a one in eight chance of being diagnosed with breast cancer in their lifetime. Being female and getting older are the biggest risk factors in developing breast cancer with most breast cancers occurring in women aged over 50 (76% of women are diagnosed in this age group).

The most effective proven method of intervention, to reduce death and illness from breast cancer, is through regular screening. Finding breast cancer early reduces the chances of dying from the disease and can simplify treatment and reduce recovery time. In 2014-2015, the participation rate of women aged 50 – 74 years was 57%. High update and regular participation in the program is critical for screening to be successful in reducing deaths from breast cancer.

The campaign

The One more thing campaign first introduced on Mother’s Day in 2017, features family members and friends encouraging the women in their lives to book a breast screen. A must if you’re aged between 50 and 74, every two years. It’s fast, free, friendly and female.

The campaign is in market April – July 2018 and will be carried across digital, social, out-of-home, newspapers and magazines. To find out more about breast screening and to book an appointment, visit www.breastscreen.qld.gov.au

Target audience

Queensland women aged 50-74 years

Campaign resources

Newspapers

Magazine

Outdoor

A4 Posters

Flyer

Postcards

Pull-up banners

Online video

Transcripts embedded

Hero images

Digital display

Screensaver

Presentation Template

Please note: The Breast Screen Campaign talent agreement expires on 14 May 2020.

Last updated: 14 June 2018