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End your unhealthy relationships

The End your unhealthy relationships campaign is an extension of the overall Healthier. Happier. social marketing activity, designed to make younger Queenslanders aware that even though they are a healthy weight, their unhealthy behaviours put them at risk of being overweight or obese in the future.

The issue

Overweight and obesity are major public health issues in Queensland. Currently 64% of Queensland adults are overweight or obese, and about 33% don’t even realise it.

The campaign

The overarching goal of all Healthier. Happier. social marketing activities is to improve the health of Queenslanders by motivating them to adopt healthier lifestyle choices in their day-to-day life.  

The End your unhealthy relationships campaign is designed to make younger Queenslanders aware that even though they are a healthy weight, their unhealthy behaviours put them at risk of being overweight or obese in the future.The campaign encourages people to break up with the unhealthy relationships they have around eating and physical inactivity, and see how good they can feel.

The campaign will be seen across cinema, out of home, digital and social media from November 2018 until May 2019.

Target audience

Queensland males, aged 18-34 who are currently a healthy weight, but at risk of being overweight or obese in the future.

Campaign resources

Cinema 30 second

Cinema 30 second video - transcript

We’re all in one. Yours, might be snacking,

Or your TV

They’re our unhealthy relationships, and ending it,

Could be your best breakup ever

Because you’re better than that. You’re better than all of it

So, whether it’s your couch, or your console

Why not end just one of your unhealthy relationships?

And see how good you could feel.

Authorised by the Queensland Government, Brisbane.

Cinema 60 second

Cinema 30 second video - transcript

We’re all in one. Yours, might be snacking,

Or your TV

They’re our unhealthy relationships, and ending it,

Could be your best breakup ever

Because you’re better than that. You’re better than all of it

So, whether it’s your couch, or your console

Why not end just one of your unhealthy relationships?

And see how good you could feel.

Authorised by the Queensland Government, Brisbane.

Last updated: 21 February 2019