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Where Quitters Click

Quit HQ is the new one-stop-shop for quit smoking information and support to empower Queenslanders to start their quit smoking journey and help them to quit for good. It includes quit smoking materials, resources, interactive tools, videos, program and stakeholder information, all in one location.

The issue

Smoking is still a leading cause of preventable death and disease in Queensland, despite a substantial reduction in the smoking rate over the past few decades. The number of people who smoke is still too high, with 450,000 adult daily smokers in Queensland in 2016. A reduction in the percentage of Queenslanders who smoke daily is a key focus area of the Department of Health strategic plan 2016 – 2020. The goal is to decrease adult daily smoking to 10 per cent by 2020. This would result in 157,000 fewer Queensland adults smoking daily.

The campaign

To support the launch of the Quit HQ website, the ‘Quit HQ, Where Quitters Click’ campaign is in market April – July 2018 and will appear on out-of-home, digital display and social media. If you’re looking to start your quit journey, visit Quit HQ.

Target audience

Queensland adults aged 18+

Campaign resources

Out-of-home

Last updated: 10 January 2019